Chief Marketing Officer (CMO) - BRI Finance (CAR) - Subang

Join Mandiri Andalan Utama as the Chief Marketing Officer (CMO) for BRI Finance (CAR) in Subang, Jawa Barat, and lead the strategic vision for financial product marketing in one of Indonesia’s most dynamic regions. This role offers a unique opportunity to drive brand growth, enhance customer engagement, and optimize marketing strategies for BRI Finance’s expanding portfolio.

As the CMO, you will oversee a team of marketing professionals, develop and execute innovative campaigns, and leverage data analytics to refine marketing performance. With a strong background in financial services marketing and a proven track record of success in high-growth markets, you will play a pivotal role in shaping BRI Finance’s market presence in Subang and beyond.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing strategies to drive brand awareness and customer acquisition for BRI Finance’s products.
• Lead a team of marketing professionals, including digital marketers, content creators, and campaign managers.
• Oversee the creation and execution of digital marketing campaigns, leveraging platforms like Google Ads, Facebook Ads, and Instagram Marketing.
• Analyze market trends and competitor activities to identify opportunities and refine marketing strategies.
• Collaborate with cross-functional teams, including product development, sales, and customer service, to align marketing efforts with business goals.
• Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives.
• Stay updated with industry trends and best practices in financial services marketing.
• Represent BRI Finance at industry events and conferences to build strategic partnerships and thought leadership.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in marketing, with a strong focus on financial services.
• Proven track record of success in leading marketing teams and driving brand growth.
• Experience in developing and executing digital marketing campaigns, including SEO, SEM, and social media marketing.
• Strong analytical skills with proficiency in data analytics tools like Google Analytics and Tableau.
• Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint) are a plus.
• Excellent communication and leadership skills with the ability to inspire and motivate teams.
• Familiarity with the financial services industry in Indonesia, particularly in Subang, is highly desirable.

🛠️ Keahlian

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